What are 67 Years made of?

Friday, March 27, 2026

Ascendum marks 67 years this month. The anniversary campaign was built around one central question: 

What are 67 years made of?

Made of you.

Made of us.

Made of mutual admiration.

Made of the heritage we carry.

Made of innovation culture that prepares us for what's next.

Made of the way we do business - every day.

How the Concept Comes to Life

“Made of” is more than an expression — it is a statement. It represents all the dimensions that truly define Ascendum today. This campaign brings those dimensions together into our biggest visual asset: our identity (logo).

The “67 Years Made of Ascendum” concept is materialized through a dynamic visual system: selected letters of the Ascendum logotype are temporarily replaced by real images — images that represent the dimensions that define us:

• Our customers and partners (You)
• Our people across geographies (Us)
• Business areas (Machines)
• Our expertise in workshops and job sites (Service)
• Operations – Ascendum and customers - at scale (Operations)
• Our innovation culture and achievements (Innovation & Wins)
• Our heritage and attitude (Heritage & Attitude)

Each image was strategically selected to ensure global representation, true to Ascendum’s history and narrative coherence. Together, they transform the logo into a visual canvas of what “67 Years Made of Ascendum” truly represents.

This anniversary reaffirms what defines us: Ascendum is built on enduring relationships - between those who represent us and those who trust in our value.

67 Years Made of Ascendum.

And made of you.